Tuesday 23 August 2011

Winning To Lose: HP?s Hardware Sales Were Strong But That?s Not Where The Money Is

Dell_DudeIf you look carefully at why HP bailed on consumer electronics and PCs, there are a few clear and simple reasons. The primary one? HP was number one in sales but - at least by Amplicate's arguably loose methodology - number seven in mindshare. In the end, it looks like it was better to let someone else flog the hardware while HP did what it always did best: tell businesses how to spend money in tech. So who is taking over for HP? Well, according to a Digitimes report, it looks like HP will be handing the keys to their brand over to Samsung, much as IBM did when it partnered with Lenovo to sell laptops and PCs.

Source: http://techcrunch.com/2011/08/23/hp-samung-sales-touchpad/

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